Rahman is happy to have an international audience for his music'. 'Indian composer identifies with 'Slumdog' hero: A.R. Archived from the original on 6 February 2010.
'Vijay – The man who too deserves credit for 'Jai Ho ''. ^ Tuteja, Joginder (25 February 2009).Archived from the original on 12 August 2012.
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^ 'Apple - Logic Pro 9 - In Action – A.R. Rahman on the Sounds of 'Slumdog Millionaire' and Being M.I.A.'s Idol'. Archived from the original on 14 April 2009. ^ a b c d 'Oscar winning song 'Jai Ho' and its lyrics'. In 2010 Bond Quartet also covered Jai Ho song in the album called Play 'Jai Ho' was performed by Ravi K Tripathi, a Lucknow-based singer, at the closing ceremony of 16th Asian Games on 27 November 2010. Rahman refused to comment on 'Jai Ho' being used for the campaigns, but stated that the song 'belongs to everyone'. The version used in the campaign features altered lyrics sung by Sukhwinder Singh, who performed on the original song. 'Popular Bollywood numbers' are often 're-jigged' by political parties in India to 'convey their message to voters', but this is the first time that a party has ever bought exclusive rights to use a song for political promotion. The lyrics have been written by a combination of people, they will be projecting what the Congress wishes to communicate'. Harindra Singh, vice-chairman and managing director of the advertising firm Percept, told BBC that: 'The tune of the song and the Jai Ho phrase have been used in the campaign. In March 2009, Super Cassettes Industries (T-Series), the music company which holds the song's copyright for India, received nearly $200,000 from the governing Indian National Congress party for its use in its national campaign in 2009 Indian General Elections. Gulzar saab celebrates the spirit of love and life with 'Jai Ho' and infuses enough power in it that justifies all the nominations it is receiving today'. He concluded that: 'No wonder, it is the lone promotional song of the film and also sees a music video being dedicated to it. He also stated that the song, while 'boasting of an amazing mix of melody and rhythm' remains 'Indian at heart' and is 'instantly catchy'. Tutej complimented Sukhwinder Singh's vocals as being 'energetic' and concluded that the singer 'can comfortably add on another big chartbuster to his name'. In a review of the Slumdog Millionaire soundtrack, Joginder Tutej of Bollywood Hungama deemed 'Jai Ho' the 'flagship number' of the film. Emily Heward of Music OMH called 'Jai Ho' an 'exuberant Bollywood dance number' that 'encapsulates the film's feel-good-factor, and reminds us just how much this score deserves the accolades it has already won and the many it is sure still to receive – just as India's most treasured composer deserves the new-found global recognition it has earned him'.
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